Category: Online Marketing

Social Media Tips for Estate Agents

The advent of social media has been a boon for marketing your estate agency business for free.

Social Media gives you the opportunity to drive traffic to your estate agents website for free, and to reach out to potential and existing customers without spending a fortune. In today’s time most people have social media profiles on Facebook, Twitter, Instagram, LinkedIn, Google+ and others, they spend a large portion of their time on social platforms through phones or computers.

It is logical for your business to have a professional social media presence, as without it you are likely losing out on any potential customers who may be interested in the services you are offering. If your business does not have a social media presence then you are out of sight of potential customers and therefore losing business, social media also boosts SEO. Read more to find out why it is essential to have a social media presence nowadays and how you can make the most of having a social media profiles for your estate agent business.

Build a Professional Social Media Presence

In order to build and grow a good social media presence for your estate agency website and your business, you need to gain more followers who may also become customers in future. Follow social profiles of companies, businesses and government organisations where you can find information relevant to the property industry. There is a chance that they will follow you back since you are a part of the same industry, and they may be eager to get information about your services and property offerings, thus driving traffic to your estate agents website. It is also a great idea to follow your current clients and they may follow you back. Always follow back any relevant followers of your business. It is highly likely that your happy customers may recommend your services through social media, and leave reviews which their followers and other people may find useful. Social media is all about connections after all – the more you increase your connections, the greater are the chances of gaining more leads and in turn more business!

Share Interesting Content

As an estate agent you need to understand how your posts can appeal to your potential and current clients, and what kind of material your audience may find interesting and useful. By giving your customers this type of valuable information, you are giving them a reason to follow your business. This may include a mix of fresh and quality content – from latest news, updates, announcements, government legislations and any general information relevant to the property industry. If people find your social media presence interesting and useful to them, they will keep coming back for more. Posts with images, videos and graphics increase interaction and readership, try to make your posts appealing and interesting.

Promote your Properties and Services

After all your main purpose is not just to promote general news and updates, but to highlight your property business through your property website to gain more leads by promoting your services and properties. Other than just sharing relevant news and general updates about the property industry, share each property on offer, any relevant promotions, campaigns or offers you are running for your services in a professionally presentable and appealing format. Also, make sure that you don’t appear to spam the audience by sharing too many similar posts or repetitive content for your services as this may not be a good impression.

Increase Engagement

To drive engagement you can try some interesting ways to get people to interact. Social media is just not all about selling and marketing. For example, share some fun facts, seasonal greetings, run competitions, ask people questions or polls, share or raise money for any charity related work etc. You can also use your social profiles as a medium of customer service since potential or current customers may have questions about your services.

Share Client Testimonials and Reviews

Nowadays most people trust businesses with positive reviews, specially any potential customers who will research about your company. The reviews your customers may leave for your estate agency business on social media accounts will help other people in trusting you. Ask your clients to leave reviews for you if they haven’t already and share them on your business social media accounts, this will increase trust and confidence towards your business. Happy clients bring in more business through recommendations.

Out of sight is out of mind!

You certainly don’t want your estate agency business to be forgotten or left behind, especially in a tough competition. It is important that you keep posting regular and relevant content that will appeal to your audience. It is important to devote a set time and a set goal to achieve your target. Setting some time aside is necessary for a successful social media presence, as it certainly has its rewards, and is guaranteed to boost your professional business profile.

If you want to get more leads online by having a professional and impressive social media presence, then we can help you to achieve your goals. Get in touch with us now to improve your business profile or your property website.

Why should Estate Agents bother about website SEO?

Do you really want your potential customers (tenants, buyers and landlords) to find your business before they find any of your high street neighbour Estate Agents?

Do you really want to boost your business by having more potential clients and ensure people visit your business website first? If so, then for you to stay ahead in the game, it is worth doing your SEO homework for your Estate Agency website!

In short, SEO (Search Engine Optimisation) is a process that optimises and enhances your Estate Agency website by applying certain measures and parameters to it that improve its ranking (get you in the top search results) in Search Engines such as Google, Bing and Yahoo. SEO increases your website visibility on the internet and thus boosts traffic to it which means more potential customers! Non-optimised websites simply fall far behind in internet searches and miss out on potential clients.

So, how can you ensure that you do not fall behind on the internet, and achieve your goal of making your website feature amongst top search results in Google for getting more clients for your Estate Agency business?

Here are 5 main reasons why an Estate Agent should go for website SEO:

1. SEO gives you an edge over your competitors

In the era of booming property demand, there are countless people looking out for houses to rent and buy, and landlords are looking out for a trustworthy and reliable estate agent – there are innumerable property websites already out there, so how can you make sure that they come to you before any of your competitors? A good answer would be – with the help of SEO.

In a tough competition, SEO enhances your website and gives you an advantage over other Estate Agencies by making it found easily and conveniently in search engine results such as Google, ahead of others, and this helps you stay on top of other business rivals. A website is optimised based on SEO standards, procedures and guidelines by putting certain technical measures and parameters to it that significantly boosts its ranking and visibility over the internet so that it can be found effortlessly in top search results.

For example, if people search in Google for ‘estate agents in Camden’ then based on the results returned it is most likely that they will visit the credible websites of those estate agencies that are featured on top of the list and on first few pages – people will simply find what they are looking for effortlessly so there is no need to search far ahead on the pages further down the line. If your agency is not visible in the top search results and on first few pages then it is likely that you lose out on customers who have already found other estate agents before you!

2. SEO is an important part of your business marketing strategy and investment in it is worth it

In today’s time a good website is an important ingredient in your marketing recipe. A good technologically superior and secure website that fulfils the internet standards is a good start. If you have already taken the step to invest in having a professional website for your business then it is also worth that you make an effort to make sure that it is found easily and conveniently on the internet, after all the prime motive of a business to have a website in order to be more visible to as many customers as possible – tenants, buyers and landlords. An investment in SEO can ensure that your website climbs the top rankings in search engines.

3. SEO is a powerful measure that can boost your business in a tough competition

An optimised website can be found easily and conveniently in top search engine results. An ever-increasing usage of modern smart phones and tablets, customers are looking for a convenient and easy way to find things with so much variety and information on your fingertips. So, if you want to be found quickly and easily on top of others in a tough competition then it is imperative that you are found by clients before they find other providers. Time is of the essence and customers will hardly get to your website and find you if it is sitting far behind on Google search results.

4. SEO earns trustworthiness and reliability for your business brand

An important step towards your business is showcasing a reliable and reputable Estate Agency business brand so that people can trust you and do business with you. In this information age customers trust businesses who are visible and noticeable with a positive image on the internet. It is difficult to trust a website if they have no credibility on a search engine such as Google. SEO improves your trustworthiness and reliability and increases your visibility, it increases the confidence in customers to do business with you.

5. Google loves an SEO Optimised website

Google loves a website that has followed its guidelines and standards for a good SEO, and you will be a favourite candidate as long you follow the best practice. An Estate Agents website can feature in the top search results by applying certain technical procedures based on the SEO recommendations set out by Google. So, if you want to be featured amongst the top in the list you need a good SEO for your website. Non-optimised websites simply fall behind in Google and lose visibility and thus losing customers.

In simple words, SEO is a dynamic process and with the help of certain tools and steps applied, your Estate Agency website can climb to the top of the search ladder and can have an edge over your competitors within no time.

So, you can leave the SEO technical jargon up to us, since we specialise in estate agency website design and SEO, and have helped our numerous customers achieve their aim of making their website found in top search results – you can also accomplish this goal. Don’t feel left behind, get in touch with us now!