The advent of social media has been a boon for marketing your estate agency business for free.
Social Media gives you the opportunity to drive traffic to your estate agents website for free, and to reach out to potential and existing customers without spending a fortune. In today’s time most people have social media profiles on Facebook, Twitter, Instagram, LinkedIn, Google+ and others, they spend a large portion of their time on social platforms through phones or computers.
It is logical for your business to have a professional social media presence, as without it you are likely losing out on any potential customers who may be interested in the services you are offering. If your business does not have a social media presence then you are out of sight of potential customers and therefore losing business, social media also boosts SEO. Read more to find out why it is essential to have a social media presence nowadays and how you can make the most of having a social media profiles for your estate agent business.
Build a Professional Social Media Presence
In order to build and grow a good social media presence for your estate agency website and your business, you need to gain more followers who may also become customers in future. Follow social profiles of companies, businesses and government organisations where you can find information relevant to the property industry. There is a chance that they will follow you back since you are a part of the same industry, and they may be eager to get information about your services and property offerings, thus driving traffic to your estate agents website. It is also a great idea to follow your current clients and they may follow you back. Always follow back any relevant followers of your business. It is highly likely that your happy customers may recommend your services through social media, and leave reviews which their followers and other people may find useful. Social media is all about connections after all – the more you increase your connections, the greater are the chances of gaining more leads and in turn more business!
Share Interesting Content
As an estate agent you need to understand how your posts can appeal to your potential and current clients, and what kind of material your audience may find interesting and useful. By giving your customers this type of valuable information, you are giving them a reason to follow your business. This may include a mix of fresh and quality content – from latest news, updates, announcements, government legislations and any general information relevant to the property industry. If people find your social media presence interesting and useful to them, they will keep coming back for more. Posts with images, videos and graphics increase interaction and readership, try to make your posts appealing and interesting.
Promote your Properties and Services
After all your main purpose is not just to promote general news and updates, but to highlight your property business through your property website to gain more leads by promoting your services and properties. Other than just sharing relevant news and general updates about the property industry, share each property on offer, any relevant promotions, campaigns or offers you are running for your services in a professionally presentable and appealing format. Also, make sure that you don’t appear to spam the audience by sharing too many similar posts or repetitive content for your services as this may not be a good impression.
To drive engagement you can try some interesting ways to get people to interact. Social media is just not all about selling and marketing. For example, share some fun facts, seasonal greetings, run competitions, ask people questions or polls, share or raise money for any charity related work etc. You can also use your social profiles as a medium of customer service since potential or current customers may have questions about your services.
Share Client Testimonials and Reviews
Nowadays most people trust businesses with positive reviews, specially any potential customers who will research about your company. The reviews your customers may leave for your estate agency business on social media accounts will help other people in trusting you. Ask your clients to leave reviews for you if they haven’t already and share them on your business social media accounts, this will increase trust and confidence towards your business. Happy clients bring in more business through recommendations.
Out of sight is out of mind!
You certainly don’t want your estate agency business to be forgotten or left behind, especially in a tough competition. It is important that you keep posting regular and relevant content that will appeal to your audience. It is important to devote a set time and a set goal to achieve your target. Setting some time aside is necessary for a successful social media presence, as it certainly has its rewards, and is guaranteed to boost your professional business profile.
If you want to get more leads online by having a professional and impressive social media presence, then we can help you to achieve your goals. Get in touch with us now to improve your business profile or your property website.